## What is SEO? Search Engine Optimization or SEO is an ever-changing practice, but it can be broken down into two main categories including on-page and off-page SEO. In general, a combination of SEO strategies will help you rank higher and increase traffic to your website. ### On-Page SEO On-page SEO focuses on optimizing parts of your website that you have control over. This includes things like optimizing your website's content, structure, and HTML. Some common on-page SEO techniques include: - Keyword research - Title tag optimization - Meta description optimization - Header tag optimization - Image optimization - Internal linking - Website speed optimization - Mobile optimization ### Off-Page SEO Off-page SEO focuses on improving your website's ranking by building backlinks from other websites. Backlinks are links from other websites that point back to your website. Search engines see these backlinks as a sign that your website is popular and authoritative, which can help you rank higher in search results. Some common off-page SEO techniques include: - Link building - Social media marketing - Influencer marketing - Content marketing - Local SEO
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